From Starre Vartan on The Huffington Post:
“One of the main drivers of the incredibly wasteful (some would say killer) fast-fashion business has been trends. I mean, if you are unconscious of the social and environmental impacts of supercheap clothes and just want to keep up with what’s new and hot, the simplest solution is to buy a couple haul’s worth of cheap, not-made-to-last clothes each season and toss them when the trends change.
But interestingly, we are now entering an era (fashion insiders would say that it has been going on for a few seasons now) where trends just don’t dominate like they used to. We are more free than ever to figure out what works for us, our lifestyles and our bodies.
And that means that fast fashion is no longer necessary.
I’ve always been a slave to 70s cuts (they suit my personality, and my shape), but when I was younger, I had to wait for the “boho” look to come and go, and I can’t tell you how bummed I was when skinny pants became the thing. But now you can log onto almost any fashion site and find both skinny jeans and bellbottoms for sale right next to each other!
This ditching of trends means we can start investing in great pieces that flatter us year in and year out (or better yet, get our clothes tailored! I predict perfect fitting clothes will be the new black in coming years.) And support businesses who are making clothes ethically.
We don’t need fast fashion, and its earth-poisoning, people-abusing ways if we get to dress in the way that’s best suited to who we are instead of following trends that mean you wear something once and toss it.
This is especially true because we’re no longer limited to clothes on offer at the local mall or downtown, so our style isn’t limited in that way, either. Now you find such an incredible variety of wares online, from mainstream fashion retailers to higher-end fashion shops, to boutiques that fit every fancy.”