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Everyone in the fashion supply chain is responsible for its impact on the planet, from designers and manufacturers to retailers and consumers. The Care Label Project, launched by AEG, is a global initiative connecting these players and encouraging them to execute positive changes towards an ethical fashion industry.
Its primary focus is on breaking non-sustainable garment care habits, but as part of its mission, it’s has partnered with Fashion Revolution to examine a garment’s entire lifecycle—from design to aftercare—and understand where key parties can make improvements.
Fashion Revolution Week marks the anniversary of the tragic Rana Plaza factory collapse on April 24, 2013. The incident killed over 1,000 people and injured thousands more at a garment factory in Bangladesh. Fashion Revolution challenges people to demand greater transparency in the fashion industry and to question where clothing comes from. Its manifesto is clear cut: “We want to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased so that what the world wears has been made in a safe, clean and fair way.”
But as the Care Label Project rightfully highlights, we as consumers have a big role to play after purchasing clothes too; according to WRAP the way clothing is cared for contributes 25% of its carbon footprint. As well as saving energy and water, better aftercare could extend the life of garments, decrease the demand for new clothing and reduce non-sustainable production rates. So how can you make your clothing last longer and become a more ethical consumer of fashion?
With the Care Label Project and Fashion Revolution’s help, we’ve formulated four foolproof tips to help you on your way to building a more ethical and sustainable wardrobe: investing in quality clothing, rethinking care habits, utilizing modern washing technology, and restoring, reusing and recycling old clothes.