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Fashion-Revolution_Africa_Fashion

Fashion Revolution Week 2016 will take place from April 18th to 24th. The campaign started in 2014 as a one-day event that resulted from the demand for a more ethical fashion industry on the anniversary of the Rana Plaza factor collapse in Bangladesh. Now it has expanded into a week-long series of events across 84 countries.

Consumers will demand transparency and raise awareness of exploitation in the fashion industry by posting on social media using the hashtag #WhoMadeMyClothes. Companies will be invited to share the faces and stories of the farmers, makers and producers involved in their supply chain through the hashtag #IMadeYourClothes.

Other features of the campaign, include:

  • A Transparency Index assessing 40 of the top selling global and national brands in the United Kingdom
  • Daily themes such as: “Let’s be Transparent: Looking at how brands are performing with supply chain transparency” and “How To Be a Fashion Revolutionary”

While, “Who Made My Clothes?” may seem like a straightforward question, Orsola de Castro, Co-Founder of Fashion Revolution reported that “The Behind the Barcode Fashion Report published last year found that 48% of brands hadn’t traced the factories where their garments were made, 75% didn’t know where their fabrics came from and 91% didn’t know where the raw materials came from.”  Fashion Revolution Week 2016 aims to “directly challenge every stakeholder in the fashion supply chain – retailers, brands, factories and private label manufacturers, to start to tackle exploitation in the industry by demonstrating transparency”.

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