Recently, WME-IMG, the company that owns and produces fashion week, announced that it would not be returning to the venue it has called home for the last 4 years. In addition to acquiring MADE Fashion Week (a younger, fresher event and a competitor of sorts), the event will not be held at the Lincoln Center.
The change is inspired by the desire for a less commercialized, more authentic feel to fashion in New York City. Consumers are hungry for personalized and bespoke products, handcrafted goods that can’t be replicated thousands of times on the shelves of Forever 21 or Zara. Moreover, fashionistas are tired of airbrushed, unnatural models that replicate an unattainable human image.
Through MADE fashion week, brands are welcome but are encourage to present a more creative perspective to their fashions. MADE, an event known for acting as a “creative” hub, has gained notoriety through providing talented fledgling designers like Proenza Schouler, Public House, Joseph Altuzarra and Alexander Wang with a free show space and makeup.
We are excited to see what will come out of a combination of WME’s scale and brand, with MADE’s creative license.