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Almost of half of women trust celebrities such as Victoria Beckham and the Duchess of Cambridge for fashion advice, over their own family and friends, says a recent study released in the UK.

The survey has found that 48 per cent of women say celebrities have the strongest impact on personal style, outranking mothers by 34% (with only 14% of women aged 18-35 ask mother’s opinion on clothes first). What’s more? Only 9% of women say the dress to impress their significant other and a mere 4% actually look to advertisements for influence.

This is important for both fashion media and fashion designers alike as it is very telling about the mindset of female consumers. More importantly, for the ethical fashion movement, does this mean that fair trade or eco-friendly fashion needs to be in the hands of famous fashionistas for it to hit a mainstream audience?

WHO INFLUENCES WOMEN’S FASHION?

  1. Celebrities – 48%
  2. Best friend – 31%
  3. Mum – 14%
  4. Street Style – 13%
  5. TV programmes – 11%
  6. Siblings – 11%
  7. Partner – 9%
  8. Bloggers – 6%
  9. Advertisements – 4%
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