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An article published on notjustalabel.com discussed the idea of slow fashion in the mainstream fashion industry. Per the article, slow fashion, a unified movement that embraces eco-friendly and ethically-made products, is the solution addressing the challenges faced through country fashion industry production practices.

The Issue

“Today’s mainstream fashion industry relies on globalised, mass production where garments are transformed from the design stage to the retail floor in only a few weeks. With retailers selling the latest fashion trends at very low prices, consumers are easily swayed to purchase more than they need. But this overconsumption comes with a hidden price tag, and it is the environment and workers in the supply chain that pay.

The fashion industry is contributing to today’s sustainability challenge in a number of ways. It currently uses a constant flow of natural resources to produce ‘Fast Fashion’ garments. In the way it operates, this industry is constantly contributing to the depletion of fossil fuels, used, for example, in textile & garment production and transportation. Fresh water reservoirs are also being increasingly diminished for cotton crop irrigation. The fashion industry is also introducing in a systematic way, and in ever-greater amounts, manmade compounds such as pesticides and synthetic fibres, which increases their persistent presence in nature.

As a result, some natural resources are in jeopardy and forests and ecosystems are being damaged or destroyed for such things as fibre production, leading to issues such as droughts, desertification and not least, climate change, that are affecting society at large.”

The Slow Fashion Values

A team of 3 researchers from the Master’s in Strategic Leadership towards Sustainability programme in Sweden has recommended the follow “Slow Fashion Values” to guide the entire supply chain:

  1. Seeing the big picture
  2. Slowing down consumption
  3. Diversity
  4. Respecting people
  5. Acknowledging humans needs
  6. Building relationships
  7. Resourcefulness
  8. Maintaining quality and beauty
  9. Profitability
  10. Practicing consciousness


Per the article these “values are not meant to be a one-size fits all solution, but they can encourage creativity and be adapted. They are intended to spark a conversation with designers, manufactures, retailers and others in the Slow Fashion movement about who they are, where they are going and how their actions can have a greater impact.”

We agree – while there is not cookie cutter method to addressing the issues outlined earlier, these values are definitely important in the movement. As the slow fashion movement continues to grow, we are excited to see where these values will take us.