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Recently, Whole Foods has been predominately promoted in the media for promoting the organic, slow foods movement in North America.  In a recent article, Walter Robb, the co-ceo stated that one of the reasons Whole Foods has done so well is by focusing on transparency. By telling an authentic story (while avoiding preaching to consumers), embracing their mission fully, and focusing on the “right” reasons for being in the business, the slow foods movment has grown into the mainstream market.

Yet what about the slow fashion movement, a counter movement to the recent fast fashion trend. While many ethical fashion enterprises have embraced these values, the slow fashion movement has yet to reach the same mainstream popularity that its food counterpart has. Perhaps it is because of the questions we are forced to ask ourselves as slow fashion enthusiasts:

  • Who made the basic clothes we wear?
  • Are they receiving a minimum wage that allows them to fulfill their basic needs?
  • What is this garment made of?
  • How and where were the fabric produced?
  • What sort of waste occurs due to the production process? How many litres of water were wasted in its creation?
  • Will it end up in a landfill?

Question like this for us to reconsider many of our fashion purchases, which go beyond being a basic need and become a luxurious want.  We live in an area where food and clothes alike are considered easy to dispose. Our parents always gave us those warnings about thinking about children in underdeveloped areas, such as Africa, whenever we thought about wasting our food? What about our clothes? When we go to dispose a t-shirt we bought for $10 or a pair of shoes we got in a flash sale, why don’t we think about the implications?

Perhaps it’s time for us to start considering these implications and putting our money where our mouth is. This means getting better-quality, longer-lasting garments that are good for the environment and the people that produce them.

Globallove CampaignJust a reminder: Spread the word about social enterprise (#SocEnt) by sharing the #GlobalLove Campaign with your friends and loved ones this Valentine’s Day. Purchase an ethically-made or fairtrade product, learn about social enterprise and share it through Twitter and Facebook.

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