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The average percent of the final retail cost that go to the garment workers in underdeveloped regions of the world range from 0.5 – 4%.With that in mind, if the profits from that recent brand name dress your purchased where $100, between 50 cents to 4 dollars will actually go to the worker that developed the dress. No matter what the standard of living is in the regions these garments are produced in, this a low amounts. This is why celebrities such as Donna Karan and Huge Jackman are embracing an ethical framework for capitalism.
By “buying social” this Valentine’s Day you will help brand ethical fashion as the hip choice. Through education about sourcing, supporting ethical brands and sharing ethical fashion with others, you can make this Valentine’s Day matter even more. It’s time for fashion to take action in order to address the human cost of fashion. A cost we have seen through disasters in recent years such as the Rana Plaza building collapse. We need to ensure legislation, education, supplementation of traditional materials, and promotion can encourage this change.
The best part of this “buying social” movement is that it doesn’t require a sacrifice of personal style, you can look good, while doing good. You don’t have to spend exorbitant amounts of money to get products that are good quality and good for the environment.
Just a reminder: Spread the word about social enterprise (#SocEnt) by sharing the #GlobalLove Campaign with your friends and loved ones this Valentine’s Day. Purchase an ethically-made or fairtrade product, learn about social enterprise and share it through Twitter and Facebook.