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“A sizable and growing number of consumers want to buy socially responsible products and services.
But many don’t know what a social enterprise is.
And a lot don’t have any intention of buying from a socially responsible company.
Those are the mixed bag of results of a just-released poll surveying 1,015 Americans. It found that nearly 30% of consumers plan to increase the amount of goods and/or services they buy from socially responsible companies in the coming year. Eighteen percent said they bought more from such companies in 2012 compared to 2011. Twenty-five percent avoided buying products from an enterprise because they thought it wasn’t socially responsible.”