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What is Ethical Fashion?

  • Fashion that has been produced in safe working conditions, by people who work reasonable hours and are paid a fair wage
  • Environmentally-friendly clothing & accessories

What is Makes it Ethical Fashion?

  • Ethically-made
  • Eco-friendly materials (recycled, un-cycled, repurposed, handmade, made locally, cruelty-free)
  • Using energy and resource efficient processes

How has Ethical Fashion Evolved in the Marketplace?

Ethical fashion has gone from hemp pants, etc. (i.e. clothing that has more of a focus on its sustainable side) to runway friendly pieces that focus equally on design and sustainability. Major labels such as H&M, Gucci and Stella McCartney have made eco-friendly products.

Can Ethical Fashion surpass Mainstream Fashion in terms of Design?

  • Ethical or Sustainable fashion is innovative
  • New sustainable textiles (better quality)
    • Many of these textiles offer benefits such as being silky, hypoallergenic, breathable and stretch resistant
    • Traditional textiles (embracing fashion from a variety of cultures)
      • The tribal trend is a great example of this since ethical fashion embraced authentic designs from Africa and Asia
      • New textures for designers to test

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What are Misconceptions and Mistakes that Ethical Fashion Consumers can Make?

  • Greenwashing: when products are labelled eco-friendly but they aren’t actually that “green”
  • Not doing their research (blogs and magazines)
  • Forgetting about design and trends
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