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What is Ethical Fashion?
- Fashion that has been produced in safe working conditions, by people who work reasonable hours and are paid a fair wage
- Environmentally-friendly clothing & accessories
What is Makes it Ethical Fashion?
- Eco-friendly materials (recycled, un-cycled, repurposed, handmade, made locally, cruelty-free)
- Using energy and resource efficient processes
How has Ethical Fashion Evolved in the Marketplace?
Ethical fashion has gone from hemp pants, etc. (i.e. clothing that has more of a focus on its sustainable side) to runway friendly pieces that focus equally on design and sustainability. Major labels such as H&M, Gucci and Stella McCartney have made eco-friendly products.
Can Ethical Fashion surpass Mainstream Fashion in terms of Design?
- Ethical or Sustainable fashion is innovative
- New sustainable textiles (better quality)
- Many of these textiles offer benefits such as being silky, hypoallergenic, breathable and stretch resistant
- Traditional textiles (embracing fashion from a variety of cultures)
- The tribal trend is a great example of this since ethical fashion embraced authentic designs from Africa and Asia
- New textures for designers to test
What are Misconceptions and Mistakes that Ethical Fashion Consumers can Make?
- Greenwashing: when products are labelled eco-friendly but they aren’t actually that “green”
- Not doing their research (blogs and magazines)
- Forgetting about design and trends