canada, cause, Cause marketing, corporate charity, Corporate giving, Corporate Responsibility, Corporate Social Responsibility, CSR, Environment, mutual funds, social change, socially responsible, socially responsible businesses, socially-conscious
Some MORE interesting statistics from a recent Canadian study that evaluate the preferences and perceptions of corporate charity in Canada:
Overall 85% of Canadians said that a commitment to social and environmental issues is important in deciding which companies they would want to see doing business in their community
- This is slightly less important to Canadians when deciding which stocks or mutual funds to invest in. In this case fewer, 65%, said this was important to their decision and only 20% overall said this was very important in influencing their investment decisions.
- Almost half, 48% ranked poverty among the top three causes [to support], 47% ranked education among the top three and 35% ranked the environment among the top three.
- Four in ten Canadians said that the impact of the cause is the most important thing for them to know about a company’s charitable work [when deciding whether to purchase a product for a cause]
Stay tuned for some more interesting statistics in our future blog posts!