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Some interesting statistics from a recent Canadian study that evaluate the preferences and perceptions of corporate charity in Canada:

  • 91% said companies should try to accomplish their business goals while still trying to improve society and the environment. The majority (53%) said they would strongly agree to this.
  • Canadians show an appetite for good: Seniors aged 60 and older were most likely to agree with this statement.
  • Six in ten seniors said they strongly agreed that companies should still try to improve society and the environment.
  • Comparably, less than half of baby boomers (48%) strongly agreed with this statement.
  • Females were slightly more likely to support company donations to charities and nonprofits than males.
  • Gen X is more likely to support company donations than the average Canadian.
  • An overwhelming majority also agree that companies should support charities and nonprofits with financial donations.
  • Over eight in ten people (84%) said they agree that companies should support charities and nonprofits. Only 36% said they would strongly agree to this.

We will be sharing some more interesting statistics in  our next few blog posts – stay tuned!

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