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A recent article published on CNN.com talks about the high cost we pay for a large majority of the clothing we purchase that is “cheap, trendy, poorly made and assembled in low-wage factories in other countries”

With many North Americas joining the movement to buy local, eat organic, reuse, it is a bit of a paradox that the clothing we own rarely fits this sustainable lifestyle. With a tendency for fashion trends to turnover at a rapid pace, clothing has almost become a disposable good. We buy large amounts of clothing that we wear only once or twice, with no concern for the quality of those goods. We want the latest look at affordable prices.

According to the article: “There are more than 80 billion garments produced around the world today, and according to a study by the UK’s Cambridge University, the industry is creating 70 million tons of waste water as of 2006 in the UK alone.” The fashion industry has a huge environmental impact, not to mention the social impact it has on the lives of the workers that produce these products.

While the author of this article argues that locally made fashion is a possible solution to this issue. I think that our solution, the concept of working with artisans in countries that are already large producers of such products, is as sustainable, if not more beneficial. This solution allows us to rethink the materials we use in the fashion products we buy and sell, the sources they come from, and they methods used to produce them.

Some other cool ideas the article presented were:

  • Some retailers are now accepting returns for worn products (which they then resells as a used product)
  • Consumers taking more responsibility in repairing and caring for their clothes
  • Clothing swaps and refashioning old trends to become new looks
  • Shopping less but spending that money on quality, sustainable products

Most importantly, ethically made products need to provide options that cater to both the mainstream market that craves affordable designs and the luxury market that wants quality. Our collections aim to meet this demand through a wide range of designs at affordable products.

Read the full article here: http://www.cnn.com/2012/09/11/living/high-cost-of-fashion/index.html.

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