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“Your body is your temple.” A majority of us have heard this many times before. Sure, you’ve hit that milestone when you realized greens is the way to go. You’ve been munching on those gluten free organic chocolate chip cookies and indulging in big bowls of kale salads with mixed veggies for lunch. Boy, do you feel like you own an internal power house…Well, you’ve certainly treated your body like the goddess that it is, but what’s covering up that temple of yours?

A universal definition of a “temple” would agree that it is a sacred place of worship; a place full of colours with designs carved out by our planets’ greatest artisans. Ideally, such a place would be embraced by rich fabrics and golden monuments to allure the eyes of all its acquaintances. What good would such a place be, without its adornments? What good would your goddess of a body be without something just as captivating covering it?

If you’re amongst the growing population of those who are social conscious then you catch the drift…

Turns out Gluten free diets isn’t the only trendy change. The emergence of ethical/eco friendly apparel is no fad. It’s becoming a widely accepted change in Western societies. For some, it may seem a bit absurd to be spending money on clothes produced by a single Artisan, when one can easily go to a luxury brand name store and purchase the same item with a trendy logo on it. This is a common myth, but it’s no myth that ethical/eco friendly designers are gaining high recognition for their exquisite pieces by the fashion industry. Eco designers on the bliss list, are setting the bars high in the fashion industry as some designers have even been featured in Vogue magazine! Designers, such as Martin Margiela, Franco Moschino, Behnaz Sarafpourand John Patrick have been credited in Vogue. Whether being social conscious or fashion conscious, consumers are clearly falling for ethical/eco friendly brands. There are many variables responsible for this, but consider checking out this list of mottos from the ads of some of the best selling eco friendly fashion brands:

“We are drowning”
“Get back to nature”
“Do the clothes you wear wear out the world?”
“Who says Eco friendly automatically means more expensive?”
“The low cost of coal helps American make ends meets”
“Ferragamo world supports socially responsible initiatives”
“A global symposium of sustainable style”
“Creativity is our medium for change”
“We are inspired by the textures and hues of nature, we will do our best to protect”

It could be the inadvertent wording found in advertisements, the growing awareness for social change or both. One thing is for sure; Eco/Ethical brands are successfully gaining positive public image through marketing. How convinced are you?

By Victoria Bhigroog, a Political Science student and Marketing Coordinator at Shopanthropic

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