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“The Fairtrade Foundation is challenging all its business partners – brand owners, retailers, and different types of intermediaries –  to get involved with the Fairtrade Foundation’s Take a Step campaign during Fairtrade Fortnight (27 February to 11 March 2012)…

 …The Take a Step campaign wants to take 1.5 million steps for Fairtrade in 2012, that’s one step for every producer that Fairtrade works with around the world. Each step leads to the better deal that millions of farmers and workers in developing countries urgently need…

…The campaign theme is based on the concept of a step being the smallest part of the larger journey of Fairtrade that companies, consumers and farmers are on.  People along various parts of the supply chain – the producers, companies and consumers – are all on different points of a journey towards a better trade system through Fairtrade.”

To learn more about the Take a Step campaign, please view the article that these excerpts are from here: http://www.talkingretail.com/news/industry-news/businesses-are-urged-to-%E2%80%98take-a-step%E2%80%99-for-fairtrade-in-2012.