Fashion seems to have developed a conscience of its own, these days. It aims at being eco-friendly; it sometimes supports a cause; or becomes a medium that transforms people’s lives. Upasana, in Puducherry, is one such brand with a mission. It was launched in 1997 with the objective of representing India through its textiles, and reviving traditional designs and creativity by empowering the local artisans. But after the tsunami in 2004, Upasana got involved in projects that reached out to people and touched their lives.
An interesting article on a young woman making a difference through a social venture in India! Read here (or visit: http://www.thehindu.com/arts/crafts/article2717310.ece).