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Cross-Posted from Tribeyoke: “the power of purchasing for social change…” :

“Shopanthropic [shop•anthropic] n. to use the power of purchasing for social change; to shop for the good of ‘humankind’.”

-Shopantropic website 

Two weeks back, I attended a webinar hosted by Shopanthropic with the World Trade Federation Organization. I was unfamiliar with Shopantropic prior to this event, but now find myself an enthusiastic supporter. Their success represents the ever-expanding trend toward caring about the production of commerce that is sweeping across the globe (or at least the Internet). Green is the new black, whether you think this is good or exploitative, over half the online boutiques we wonder into are sourcing fair trade products. Since it’s still a relatively new concept in mainstream commerce, I thought it would be good to clarify what fair trade is. According to the World Fair Trade Organization:

“Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers…”

Emma Watson, featured above (one of the Harry Potter crew all grown up), is the new poster child of fair trade for the current UK based People Tree collection. As ‘freshman-year-in-college’ as it may sound, we do have the purchasing power to change the face of fashion. Fashion and ethics can co-exist, they just haven’t had the best track record to date – but this is changing.

For more information on Shopantropic and ethical commerce, check out their blog.