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As many of you know, we have recently launched our newest campaign with Earth Rangers, an award-winning non-profit organization focused on communicating a positive, science-based message to children on the importance of protecting biodiversity. For the next few months, Shopanthropic will be promoting a collection of kid-friendly journals and finger puppets to raise funds for Earth Rangers. 25% of sale proceeds from this collection will go to benefit Earth Rangers. (To learn more about the campaign, click here.)

This campaign holds a dual purpose that ties into the mission’s of both of our organizations. The first ties into Earth Rangers’ mission, which is to education children about the importance of adopting more sustainable behaviours, in order to  preserve our biodiversity. The soft bound journals we are dedicating as part of this campaign are 100% tree-free and environmentally friendly, since the  cover and writing surface are made of recycled cotton rags. Purchasing products that are made of sustainable materials and environmentally-friendly processes are a great example of such “sustainable behaviours.”

The second purpose ties in with our mission, which is to educate the public about the importance of ethical and sustainable products and how they help people around the world. Both the journals and the finger puppets are made by artisans (the journals are made in Rajasthan and the finger puppets are from Nepal), as a form of livelihood. Through the support of fair-trade these artisans are able to create their age-old art alive, allow future generations to learn this skill, market their products, and financially support their families & communities. Some of these artisans are working with organizations who assist them with financial & technical support, giving them training and creating income generating programmes. By purchasing the products we have dedicated to Earth Rangers, we hope that children will realize the role their purchasing decisions can make in positively benefiting individuals around the world.

As children are arguably being indoctrinated into our consumer culture at younger and younger ages, it is important for us to ensure they realize the importance that their purchasing decisions and daily behaviours make on the environment and on people in impoverished parts of the world. We hope this campaign will be a great step in achieving this dual purpose!