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We came across a blog post a few days ago which discussed the concept of “We First” – the platform that celebrates the brands, agencies, social entrepreneurs, not-profits and individuals choose when they serve social interests as well as their own interests. The blog outlined 10 core beliefs that defined the “We First” mentality. These beliefs recognize that “Me First” thinking hurts businesses and individuals, that “We First” thinking embraces digital and social technology, that the challenge to make “We First” thinking mainstream is to make brands be a force of change, and that this “we first” thinking has the power to “transform our world.”

As we read through the 10 core beliefs, we started figuring out how these beliefs relate to Shopanthropic:

  1. An inter-dependent, global community requires an expanded definition of self-interest: By working to create a sustainable venture that is also profitable, we hope we are helping expand the definition of self-interest to include the concept that helping others can lead to helping oneself
  2. The future of profit is purpose: Having the double advantage of getting quality fashion and lifestyle products while helping the world become a better place is something that will help show how the future of profit is products that have a purpose
  3. Technology is teaching us to be human again: By using social media and other technology – we are putting human faces to our brand and stories
  4. Consumers want a better world, not just better widgets: We are providing high quality products that make the world a better place – both come hand in hand
  5. Brands must become architects of community: Social consumerism is still a concept that is yet to enter the mainstream market – we hope our brand can help build this new sense of community
  6. Brands and ad agencies must become day traders in social emotion: We don’t just want to provide products, we want to provide stories. Stories about our artisans, the charities we work with and our goals…
  7. The evolution of revolution is contribution: We don’t expect this change in consumer mindset to occur overnight. It will take time and effort. We want to contribute as the revolution evolves
  8. The false separation between living and giving must end: There is a common misconception that philanthropy is not part of everyday life. Through social entrepreneurship, we are hoping to make everyday purchases a method of giving, thereby removing the so-called separation between living and giving
  9. Life’s necessities must generate the necessities for life: We must look at our life necessities to figure out what is important to us in order to create a more sustainable world. By selling products that are eco-friendly and using natural materials – we hope to play our part in making the world better
  10. Prosperity is not the wealth of a few but the well-being of many: By working with artisans and charities – we hope to spread social and economic well-being to many people in some of the most impoverished reasons around the world

What are your views on these 10 core beliefs – do you agree or disagree with them? What role do you play in the future of business, branding and advertising with a purpose? Discuss this and more at our first event taking place on June 16th in Toronto: Ethical & Fair Trade Products in the Marketplace – A discussion & networking evening.

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