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A recent article in the New York Post challenged the concept of ‘Fair Trade’ and what truly helps developing countries step out of the poverty cycle. It states that:

You’re likeliest to see the “fair trade” label at high-end coffee shops and grocery stores — especially ones with a “progressive” clientele. The certification is supposed to let you enjoy your latte without feeling guilty for exploiting the Ethiopian or Ecuadoran who harvested the beans.

Oh, the likes of Angelina Jolie and Colin Firth endorse it — but the main value it brings is the consumer’s feeling of socially conscious satisfaction.

It argues that fair trade only allows selected producers in developing nations to have guaranteed minimum prices for their products, while not really affecting the lives of those that are at the bottom of the pyramid. Ultimately, it states that only entrepreneurship and small businesses can help low-income countries around the world. Instead of providing handouts, individuals from such countries need support to become self-sufficient.
By working with artisans, one-on-one, to ensure that their products are given fair value and their stories are shared – I believe we are ensuring this mandate. We want to make sure that the impact of our operations and the products we provide are long-lasting and reach the people that need it the most. Not only will consumers feel the satisfaction of purchasing socially-conscious products, but they will also be able to enable long-lasting change.